Ashraf Mufareh was compelled to acknowledge that OnPassive’s “FIFA sponsorship” is a cable television advertising campaign.
Mufareh informed OnPassive’s affiliates last month that the company was a FIFA World Cup 2022 sponsor.
On September 14, OnPassive launched a sponsorship promotion film for the 2022 FIFA World Cup.
Shortly thereafter, OnPassive is claimed to have received a cease and desist order from FIFA because it was not a World Cup sponsor. This caused OnPassive to remove the video last week.
Mufareh was compelled to disclose that it lacked the authorization to use FIFA’s emblem or World Cup trademark, presumably under threat of legal reprisal.
Sponsors of the official FIFA World Cup are permitted to utilize FIFA’s intellectual property and World Cup trademarks in their advertising.
In the past twenty-four hours, OnPassive has produced a new film in which neither FIFA nor the Qatar 2022 World Cup are mentioned directly:
According to yesterday’s crisis meeting held by Mufareh, OnPassive now appropriately represents itself as a beIN Sports advertiser.
beIN Sports is a “global network of sports networks” based in Qatar. Other than the fact that OnPassive has purchased advertising on beIN, beIN Sports and OnPassive have no business relationship.
Before publication OnPassive has not yet uploaded their new beIN Sports commercial on their official YouTube account.