I have a confession to make: for over a month, I’ve had the OnPassive “The Top Live” event broadcast open in a browser tab.   

It’s made it through three or four browser updates as well as a few system reboots.   

I couldn’t get more than a few minutes into the 4.5-hour webcast every time I tried. My thoughts strayed, and before I realized it, I was frantically clicking for anything to take my mind off the pain.   

A while back, I tried a different approach. Before going to bed, I retrieved the webinar from my YouTube account library and downloaded it to my phone.   

I’d settle in, force myself to focus, and then wake up the next morning with no memory of the webinar and a dead phone battery.  This continued on for several weeks, and I was still no closer to completing the “big event.”  I decided enough was enough today. I was determined to get through this one way or another. It turned out that I only needed to watch about twenty minutes of film.   

The OnPassive Dubai event, hosted by Ash Mufareh, began with 45 minutes of wasted time and technological troubles.   

Coming from a company that describes itself as an “AI Software product development company (that) delivers a competitive advantage, creativity, and fresh views on business and technology concerns,” this is a bit weird. Oh, and speaking of technology, OnPassive hosted the event on Zoom and transmitted it to YouTube rather than using its “O-Connect” webinar platform, which is advertised as “the most reliable AV conferencing platform.”   

Rather than outsourcing event management to aRtIfIcIaL iNtElLiGeNcE or a competent host, Mufraeh, ever the control freak, micromanaged everything through his laptop.   

This resulted in a clumsy flow, uncomfortable transitions, and a lot of time lost.   

But I’m not here to complain about it. OnPassive The Dubai spectacular started with bribing local officials:

The Hyderabad Chief of Traffic Police gleefully collected a one-million-rupee ($13,093 USD) check, thanked Ash, and then rushed away. He claimed he was in between meetings or whatever.   

OnPassive’s website receives the most traffic from India. So we gave phones and cars to a group of Indian OnPassive recruiters. 

OnPassive affiliates in the United States were forced to sit around Mufareh and watch. Many people were probably wondering where their names had gone.  After that, the main event began. OnPassive, like many other scams before it, ran a promotion on the Burj Khalifa.   

It was an unpleasant situation, trapped between the Dubai Fountain Show and the main attraction that everyone in the area had come to see.   

Mufareh then said that OnPassive had purchased 134 and 151 floors of the Burj Khalifa for business space. There is also a third space in “Dubai Internet City” somewhere.   

I’m not sure why OnPassive needs an office in Dubai, let alone three, as Mufareh is based in the United States and all of OnPassive’s grunt labor is done in India.   

I believe the third (cheaper) office will be used the most in order for OnPassive to have a real presence in Dubai.   

The unveiling of an OnPassive ad campaign in Dubai was the most recent item of interest.   

Today marks the start of a single marketing campaign. Together with Emaar Entertainment, it is the largest in history. The biggest in human history. Consider any business (?). This is unstoppable. This is the first day.   

I did a quick fact check on it. Absolut Vodka launched a nonstop advertising campaign for 25 years. Chanel has the most expensive advertising campaign ever, with a budget of $33 million. By what metric is OnPassive’s Dubai campaign “the biggest in history?” I’m not sure. That was pretty much the end of it.

OnPassive randoms congratulated Ash and themselves over the next two hours.   

I thought we’d take a look at the impact of OnPassive’s Dubai advertising campaign a month after it began.   

Unfortunately, SimilarWeb’s website traffic analysis for April has yet to be updated. At least not for the website of OnPassive. 

However, looking back further, we can notice a jump in December of last year, followed by a decline.   

But can we take a step back and appreciate how ridiculous an OnPassive ad campaign in Dubai is?   

Forget about Dubai being the world’s MLM fraud capital and just take it at face value. How far down on your list would Dubai be if I promised to fly you anywhere on the globe to sell your company?   

How effective is a marketing campaign for anything in Dubai, with all the shopping tourists, other scammers, and sheiks running around? Meanwhile, what has changed for affiliates of OnPassive?   

What about commissions? None.   

Is there anything new from the company? No.  

Has there been any significant change for affiliates since the Dubai event? No.  

All I see is a massive waste of advertising funds. This is money that could have been spent on actual product development (has anyone seen any programming outside of OnPassive’s website?).   

I could be wrong, but I don’t believe anyone has seen any of OnPassive’s alleged Dubai offices.   

Ash Mufareh’s MLM company has been in prelaunch for three and a half years, thanks to GoFounders, OnPassive, and now O-Founders.   

Mufareh is thought to have received millions in membership fees at this time.   

It’s thought that many OnPassive associates bought several accounts. Some people are accused of having hundreds of them.

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